The Client =========================
The Rosemount Hotel is a privately owned, charming boutique hotel located in the beautiful village of Pitlochry, Perthshire in Scotland. The hotel has been in operation for more than 10 years and it that time has become a well-known destination for nature and animal lovers visiting Scotland.
The Rosemount Hotel needed to increase its presence on the major search engines. It was important that a broader clientele found the hotel, so that they could maintain high level booking numbers through peak seasons and the off peak period through Winter.
We created a bespoke SEO strategy which was heavily content and link building focussed. Very quickly we started to publish fantastic, rich content on influential blogs and travel platforms AND embark on a public relations campaign.
Google rankings started to improve quickly. The new highly focussed search targets were generating highly targeted traffic ensuring that acquisition improved and bounce rate declined.
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