Passenger Clothing is the UK’s leading Surf Brand. A brand built around a wonderfully emotive story and deep connections with Escapism, Outdoor Lifestyles and of course, Surfing. Passenger is a reasonable new proposition in the UK however, with their diverse product range and stylish attire they are quickly becoming a recognised brand.
Despite Passenger Clothing generating a lot of hype about their product and brand, their presence and reach on Google was dwindling.
Operating in a competitive space which includes the known brands of Animal and Billabong it was important for Passenger to be competing at the top level on Google. The brief was simple; top level rankings on Google under brand relevant key search terms.
A significant SEO Campaign was created and integrated into Passenger’s wider digital strategy. The Search Engine Optimisation campaign which we created was content heavy and included significant PR activity through several notable syndication networks. The campaign also included a deep Outreach Campaign which dramatically increased interest from influential bloggers and journalists.
The result was top level rankings under key search term targets and significantly improved traffic generation. Organic traffic became the leading revenue generation model for the brand above Paid, Social and Direct.