Hatching Dragons offer a unique proposition in the education of children across London. Through their London based nurseries, they combine English and Mandarin in a blend of fun, challenging and highly acclaimed sessions.
The founder, Cenn John, has created a brand intended to inspire children, support multiculturalism and broaden their vocabularies and minds
The branding needed to be wonderfully attractive using pastel colours, inventive imagery and ensuring that it had an Anglo-Mandarin theme. Hatching Dragons had a website in place, which was built using a Drupal CMS.
The old website however, was poorly created, with lots of coding issues and very poor indexing capabilities on Google.
We were tasks with migrating and enhancing the website and decided to roll out a complete Drupal to WordPress Migration. We significantly improved usability and imagery. We also created a comprehensive Search Strategy.
Within 48 hours of the new site being launched, Hatching Dragons jumped up over 100 ranks on Google across the target search terms. The new, fully compliant, custom themed WordPress website had the immediate effect we knew it would.
Hatching Dragons traffic quadrupled in the first month, with 75% of all traffic coming from organic sources.