THE CLIENT

Furbus is the premier party bus experience and limousine service provider in Atlanta, USA. Since 2000, Furbus have delivered wonderful party, wedding, business outings for thousands of customers across Georgia.

THE REQUIREMENT

Furbus had two issues. The first was their site had become dated and usability had become out of touch with modern web standards. The second was their search engine visibility had suffered because of their out-dated website.

Furbus required a revamp, with both their website and their approach to search engine optimisation.

THE RESULT

We decided to redesign their website from the ground up, using WordPress as the core Content Management System. The new design was to be fresh, simple and utilise modern web and usability standard with clean white space, and engaging video content.

The site also features a smooth booking system. The site immediately starting to retain customers more efficiently. Bounce rate dropped by more than 40% and users’ engagement increased. The new site also had an immediate impact on Google, with Furbus.com retaining or gaining ranks across all key localised search terms.