How to optimise Videos for YouTube

Videos can form a pivotal part of your online marketing strategy, so if you have gone to the lengths of producing your own videos it’s vital that you take steps to ensure they appear in search results so your efforts are not wasted and they get the visibility they deserve. Having a strong presence on YouTube can be the difference between getting the exposure you need and missing out on it.

YouTube and Google

YouTube is the world’s second-largest search engine and the fact that it is owned by Google means there’s a big chance your videos can show up there as well as on the streaming platform, especially when Google thinks your clip answers a search query better than text-based content.

High-quality content

The first step to take is to make sure your videos are actually worth watching. You should avoid making your video overly promotional and instead focus on making it as compelling and engaging as you can. The vast majority of the top videos on YouTube are three minutes long on average, so it’s best to get to the point and be ruthless with the editing process. You need to add relevant copy to your video so the search engines can decide how to rank your video.

Keywords and titles

Include a suitable keyword in your title, making sure it appeals to your target audience and encourage them to click through to find out more. You can even add a couple of hundred words to your description without this backfiring. Make sure your video perfectly sums up what the video is about and why viewers should watch it.

Encourage subscriptions

Include several relevant keywords in the description. You may even wish to create a trailer for your channel to encourage viewers to subscribe. The more subscribers you have, the more authority you can build up. Don’t forget to include a call to action in your video to prompt your viewers to take a certain action, whether it be subscribing, sharing or making a purchase. Remember to promote your video prominently on social media to heighten the chances of it being shared among various communities.

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